Technical Analysis - Chris

Name of Track: Ocean Avenue
Artist: Yellowcard



See folder for complete shot list

Summary

This video by Yellowcard uses a lot of quick shots with fast cuts and jump cuts showing the tempo and beats of the song. There are many shots which are just a second in length. There are lots of occasions when the lead singer, Ryan Key, is shown talking directly to the audience by facing us, using the first person mode of address. The video uses a disjunctive narrative, where the video narrative is different to the lyrical narrative. The narrative shots are often split with a performance shots. This allows the audience to have time to think about the narrative and to show that the band is actually playing constructing authenticity. Most of the shots show the star image, this is when there are close ups of the face of the lead singer. The mise-en-scene used gives the audience the illision of authenticity. Because the setting is realistic, the audience can believe it actually happened. There are shots where there is editing techniques such as overcranking, for example when the singer jumps out the window. However these are used limitedly to make it seem more of a spectacle when you see it.